Overview
Lanai Marketing is a boutique marketing agency in the live events industry, committed to delivering unforgettable experiences to the audience of our diverse Client roster of artists, venues & promoters. As we continue to grow, we are seeking a highly motivated and talented individual to join our team as a Part-Time Remote Marketing Coordinator as a Contractor. This role is perfect for someone passionate about live events, possessing a strong skill set in social media management, copyrighting, graphics, and grassroots marketing.
Responsibilities
Social Media Management:
Develop and implement social media strategies across various platforms (e.g., Facebook, Twitter, Instagram, TikTok) to increase engagement and reach.
Create and curate compelling content, including graphics, videos, and posts, to promote events and engage with audiences.
Monitor social media channels, respond to audience inquiries across several different pages and brands.
Provide reporting
Copywriting:
Craft persuasive and compelling copy for marketing materials, including event announcements, press releases, social media calendars and promotional emails.
Ensure consistent messaging and branding across all communication channels.
Graphics:
Photoshop or Illustrator is not required; the majority of artwork and graphics are managed via Canva Pro and a handful of phone Apps.
Create visually appealing graphics for social media posts, promotional materials, and online advertisements.
Maintain brand consistency across multiple brands (Artists, Venues & Promoters)
Basic knowledge of Canva or ability to quickly learn
Grassroots Marketing:
Implement grassroots marketing initiatives to reach local communities and niche audiences
Identify and establish partnerships with influencers, local businesses, and community organizations to expand event awareness.
Administrative
Manage various adminstrative tasks as assigned such as mintaining file system, organizing contacts lists, updating project management databases, tracking outreach, etc.
Key Attributes
Time Management:
Ability to prioritize tasks effectively, execute efficiently and meet deadlines in a remote work environment.
Organization:
Maintain a well-organized system for assets, files, and communication records.
Track and report on the progress of marketing campaigns and initiatives.
Able to manage multiple projects, deliverables, deadlines or clients at once
Efficient Work Habits:
Demonstrate a proactive and results-oriented approach to marketing tasks.
Ability to work independently and efficiently in a remote setting.
Proactively address challenges and contribute creative solutions.
Strong Communication Skills:
Clear and concise communication with team members, vendors, and partners.
Detail-Oriented:
A meticulous attention to detail in all aspects of marketing to ensure accuracy and consistency in messaging, branding, and visuals.
Job Requirements
Experience
One to three years of Marketing, Advertising, Agency or Social Media Management experience.
Personal Laptop and Cell Phone:
Candidates must have access to their own reliable laptop, cell phone & wifi.
Availability
The position requires 15-20 hours per week, and while flexibility is provided, it is essential to be available for some daytime hours, as the role involves timely calls, outreach, and announcements.
Required availability varies but often falls between 9am - 3pm CST, Monday - Friday
To Apply
To apply, please submit your resume by clicking the Apply button and submitting your application. Applications will be accepted until the position is filled.