Elevating Events & Concerts with Proven Marketing Strategies
With fifteen years of hands-on experience in concert and event marketing, I’m passionate about delivering results that make an impact. I’ve managed marketing strategies for thousands of live shows, boosted social media engagement, and maximized ROI for my clients all resulting in strong ticket sales. From press releases to national digital campaigns, traditional media buys, and partnership activations, I’ve covered every angle to ensure events stand out. If you're looking for a marketing partner who knows the industry inside and out, I’m here to help you hit the right note.
What I Do
Have your cheesecake and eat it too! The live events industry can be challenging - many factors play into why someone converts to purchase a ticket. Whether you’re an artist, promoter, venue or event, I’m here to do the heavy lifting to find a strategy that works for your audience. Let's discuss your goals and I'll design a custom strategy to fit your needs.
Strategy + Planning
How and when to reach your audience
Social Media + Community Management
Paid, organic or both! Reach more people with impactful messaging, meaningful content and engage with your followers
Display + PPC
Reach the right people at the right time with the right message
Paid Search
Get your business in front of an intentful audience
Traditional / Media Buys
Use TV, radio, print or OOH to reach audiences and reinforce messaging
Email Marketing
Introduce or revamp your newsletter to engage new and existing customers
Grassroots
Sometimes it takes some elbow grease. Let me help identify grassroot/street promotions that fit your needs to help increase ticket sales
Experiential / Partnerships
It takes a village. Use onsite activations and partner marketing to expand your business
What I've Done
From working with artists, promoters and venues to special projects and partnerships, check out some of my experience to see how I may be able to help you!
ARTISTS AND BANDS
I've managed local show marketing for hundreds of artists, bands, comedians and events. From grassroots to TV buys and record store partnerships to radio promotions, each campaign targeted a direct audience to optimize ticket sales.
VENUE OPENINGS
Comprehensive marketing strategies executed for the successful reopening of the Varsity Theater in Minneapolis (2019) and the Grand Opening of Fillmore Minneapolis (2020.) Plans included radio, tv, print & digital buys along with grassroots and partnerships to bring awareness, excitement and ticket sales.
EVENTS
I've managed marketing and activations for several special events including multi-day festivals & expos, job fairs, warehouse sales, pop-up shops, venue openings and more!
PROMOTIONAL MATERIALS
From posters & flyers to cardboard cut outs, magnets, branded swag, and more - I've strategized and executed fun and unique promotional materials to expand brand awareness, provide giveaways, and showcase event/show information.
Pictured: Venue Stickers and Guitar-amp magnet featuring upcoming shows
SPECIAL PROJECT: COMMEMORATIVE POSTER
To celebrate the Grand Opening of the Fillmore MPLS I worked with local artist, Brent Schoonover to design a commemorative poster that reflects the lineup of artists included in the Grand Opening and relates to local Minnesotans.
PARTNERSHIP ACTIVATIONS
I've developed brand-activations and promotions tailored to partner needs. From brewery nights to selfie stations to special event bag stuffers.
Pictured: Promotional giveaway for National Record Store Day with local Record Stores
CUSTOM MESSAGING
I've produced custom messages from magazine inserts to flyers and personal invitations to media kits.
Pictured: Special mailers delivered to area businesses announcing the opening of the Fillmore MPLS and TRAX Burgers
CUSTOM MEDIA KIT
To build excitement and greet neighbors and media friends, I produced a custom media kit that was delivered to the area businesses and media. Kit included: Guitar amp logo tin filled with a special message & information plus branded swag like a phone bank-charger, tumbler, cassette player cupcake box (filled with a cupcake), lanyard, jump drive (loaded with digital content) & bluetooth speaker.
SPECIAL PROMOTIONS
I can help identify key dates and timelines to deploy special promotions and offers to drive awareness and ticket sales. Campaigns can include any range of marketing strategies including paid social media ads, website pop-up and takeover, social profile updates, email deployment, partnerships, street team, outdoor signage, and more!
My Clients
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